For wineries selling in the EU
EU law says every bottle must show its ingredients and nutrition. Put one QR code on your label — we build the page people see when they scan it, in their own language.
3 e-labels free · No credit card
Selling wine in Europe?
How it works
Name, vintage, bottle size and lot. The QR code is yours straight away — before you publish.
Alcohol, sugar, acidity. We work out the nutrition table to the regulation's own rounding — no maths, no mistakes.
Send the vector code to your label printer. Once published, a scan shows the page in 27 languages.
Bottles last for years. Your page stays up for as long as they do — even if you stop paying. A correction publishes free, and every earlier version stays on record.
A buyer in Lisbon or Warsaw reads it in their own language, automatically — with their own decimal separator.
No app, no cookies, no tracking. A light page, so it opens on one bar of signal in a shop.
Pricing
Your first three e-labels are free, published and live. After that you pay for the years in which you publish new ones. Wines, lab data and QR codes are always free.
€60 /year
Up to 15 e-labels a year · 1 winery
A grower with a handful of wines.
Choose Celler€150 /year
Up to 50 e-labels a year · up to 3 wineries
A full range across vintages and bottle sizes, or a few estates together.
Choose Estate€390 /year
Unlimited e-labels · up to 10 wineries
A cooperative or a group, each estate with its own back office and public page.
Talk to usEach plan sets both limits: the new e-labels you may publish in a year, and the wineries you may hold. Reach either and you simply move up a tier — one subscription, one renewal date, never billed twice. Correcting a published e-label is always free and never counts against your plan, and published e-labels stay online free — including if you leave us. Prices exclude VAT.
Questions
If you sell wine in the European Union that was produced after 8 December 2023, its ingredients and nutrition must be on the label or behind a QR code (Regulation (EU) 2021/2117).
Yes. The nutrition declaration comes from that vintage's lab analysis, so each vintage gets its own e-label and its own code — and a new vintage means a new print run anyway. An e-label covers one vintage in one bottle size.
Nothing. Every e-label you have published stays online, at the same address, free of charge. Stopping only means you cannot publish new ones beyond your free three.
Yes, and the QR code does not change. A correction publishes free as a new version, and every earlier version stays on record, so you can always show what a bottle displayed on a given date.
Allergens — for most wines, the sulphites line — and the energy value, which may be shortened to “E” with kJ and kcal, alongside the particulars you already print. The full ingredient list and nutrition table can move behind the QR code. We give you the whole block as text your designer can paste.
No. The regulation forbids sales and marketing content on the e-label, and forbids collecting data about the people who scan it, so the e-label links nowhere. Your winery gets a separate public page that links to each of its e-labels.
Publishing an e-label is a legal declaration made in your winery's name. We confirm every producer before their first one goes live, so nobody else can publish as you. Everything else — wineries, wines, lab data, QR codes — works from the moment you register.
Your first three e-labels are free. No credit card.
